Salesforce Services 2023 Market Insights™

June, 2023


Report Summary

This report identifies key demand-side trends in the Salesforce services space, helping enterprises fine-tune their Salesforce adoption strategies. It consists of key trends and enterprise challenges in the Salesforce services space based on Avasant’s assessment.

Why read this Market Insights?

Salesforce plays an important role in enhancing customer experience for enterprises. As organizations interact with their customers through multiple business functions, such as sales, service, marketing, and commerce, the lack of integration between these functions hinders stakeholder collaboration and customer data visibility. Enterprises leverage Salesforce to automate business processes and unify data from various business functions and customer touchpoints to create a holistic view of customers and generate insights into their behavior. This improves customer service efficiency and enables targeted communication.

The Salesforce Services 2023 Market Insights™ aids enterprises in identifying important market trends and challenges for any Salesforce project that they take part in.


The industry insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives; targeted discussions with service providers, subject matter experts, and Avasant Fellows; analyst insights from primary and secondary research; and lessons learned from consulting engagements.

Table of contents

About the report (Page 3)

Executive summary (Pages 4–7)

    • Defining Salesforce services
    • Key enterprise Salesforce trends shaping the market
    • Avasant recognizes 26 top-tier providers supporting the enterprise adoption of Salesforce

Demand-side trends (Pages 812)

    • Improved data visibility helps enterprises bolster customer service and launch targeted marketing campaigns.
    • Enterprises across industries leverage specialized vertical solutions to solve business challenges.
    • Salesforce Commerce Cloud adoption enhances value for businesses from e-commerce platforms.
    • Organizations leverage Salesforce Net Zero Cloud to track their carbon emissions and achieve sustainability goals.

Key contacts (Page 13)

Read the Research Byte based on this report.

Please refer to Avasant’s Salesforce Services 2023 RadarView™  for detailed insights on the service providers and supply-side trends.