Digital Commerce Services 2026 RadarView™

April, 2026

This RadarView supports enterprises in shaping strategies to modernize their digital commerce environments using platforms such as Adobe Magento, Salesforce Commerce Cloud, SAP Commerce Cloud, BigCommerce, commerce tools, and so on.

It begins with a summary of key trends shaping the market’s supply side and continues with a detailed assessment of 23 providers delivering digital commerce modernization services. Each profile presents an overview of the service provider, its key IP assets, and a list of clients and partnerships, supported by select client case studies. Each profile concludes with analyst insights on the provider’s practice maturity and future-proofing, including the partner ecosystem and its investments and innovations.

Why read this RadarView?

This report provides critical insights into how service providers are transforming digital commerce strategies to meet growing enterprise demand. They are modernizing core commerce platforms through composable architectures and API‑led integration, while embedding generative AI and agentic AI across product discovery, content, order orchestration, and customer support. By combining proprietary IP, accelerators, partner network solutions, and outcome‑based delivery model, service providers are enabling enterprises to progress from fragmented pilots to scaled deployments of AI-led commerce use cases.

The Digital Commerce Services 2026 RadarView™ highlights key supply-side trends shaping enterprise digital commerce environments and Avasant’s perspective on them. It helps organizations identify leading service providers for adopting and scaling digital commerce services. It also evaluates each provider’s technology capabilities and service delivery maturity, enabling enterprises to identify the right strategic partners for modernizing their digital commerce environments.

Featured providers

This RadarView includes a detailed analysis of the digital commerce service providers: Accenture, Adobe, BigCommerce, Capgemini, Cognizant, Deloitte, EPAM, HCLTech, Hexaware, IBM, Infosys, LTM, Movate, NTT DATA, Publicis Sapient, Salesforce, Shopify, Softtek, TCS, Tech Mahindra, UST, Wipro, and Zensar.

Methodology

Our evaluation of service providers is based on primary input from the providers, focused briefings, public disclosures, validation from their clients, and Avasant’s ongoing market interactions. The assessment is across the two dimensions of practice maturity and future-proofing, leading to our recognition of those service providers that have brought the most value to the market over the past 12 months.

Table of contents

About the report (Page 3–5)

    • About the Digital Commerce Services 2026 RadarView
    • Key reports of Avasant’s digital commerce services research
    • Defining digital commerce services

Executive summary (Pages 6–10)

    • Avasant recognizes 23 top-tier providers supporting the enterprise adoption of digital commerce services
    • Provider comparison

Supply-side trends (Pages 11–15)

    • Enterprises are shifting toward outcome/gain-share pricing models, while input-based pricing remains the anchor at 31%
    • Retail and CPG generates 27% of digital commerce revenue, with manufacturing at 18%, together making up almost half of service provider revenue
    • Half of investments are concentrated in asset development and ecosystem alliances, as providers embed Gen AI to scale digital commerce innovation
    • Service providers are using Gen AI and agentic AI to drive content automation, improve customer service, and offer personalized shopping experiences

Service provider profiles (Pages 16–58)

    • Detailed profiles for Accenture, Adobe, BigCommerce, Capgemini, Cognizant, Deloitte, EPAM, HCLTech, Hexaware, IBM, Infosys, LTM, Movate, NTT DATA, Publicis Sapient, Salesforce, Shopify, Softtek, TCS, Tech Mahindra, UST, Wipro, and Zensar

Appendix (Pages 59–62)

    • RadarView assessment
    • Research methodology and coverage
    • Interpretation of classification

Key contacts (Page 63)


Read the Research Byte based on this report. Please refer to Avasant’s Digital Commerce Services 2026 Market Insights™ for demand-side trends.

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DISCLAIMER:

Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.

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