This report identifies key demand-side trends in the Salesforce space to assist enterprises in their Salesforce journeys. It provides an overview of key trends and enterprise challenges that Avasant considers important to highlight in the Salesforce space.
The need for AI-driven productivity gains and stronger data foundations is driving demand for Salesforce services. Enterprises are primarily adopting Agentforce for foundational use cases, such as repetitive workflow automation and information retrieval, while gradually expanding toward multistep orchestration and more autonomous operations. At the same time, enterprises are increasing their focus on Data 360 to harmonize fragmented data, strengthen data quality and governance, and provide a trusted context for AI-powered decisions and actions. Moreover, Agentforce adoption is gaining traction across industries, with high-tech, utilities and resources, and telecom, media and entertainment leading adoption, while healthcare and life sciences and retail and CPG are also expanding use across industry-specific workflows.
The Salesforce Services Market Insights™ aids enterprises in identifying important market trends and challenges for their Salesforce transformation projects.
The industry insights and recommendations presented are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant Fellows, along with lessons learned from consulting engagements.
About the report (Pages 3-5)
Executive summary (Pages 6–9)
State of the market (Pages 10–14)
Future outlook (Pages 15–16)
Key contacts (Page 17)
Read the Research Byte based on this report. Please refer to Avasant’s Salesforce Services 2026 RadarView™ for detailed insights on the service providers and supply-side trends.
Avasant’s research and other publications are based on information from the best available sources and Avasant’s independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.
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