Innovation today is driven by the needs of the individual – each person’s unique opinions, beliefs and preferences – which is why traditional methods of innovation frankly won’t cut it in the Digital Age.
As analytics technology continues to advance, so too does the customization of the user experience. And as the bar in some sectors rises from innovation, other sectors are forced to change as well to meet the growing expectations of stakeholders. Across retail, healthcare and even government industries, examples of this shift can be found now and are transforming the way people live, work and play.
We are living in a new age for innovation, created by the limitless applications of technology. Those who manage to embrace technology will gain an advantage in a crowded landscape. Those who don’t, may fall hopelessly behind.