Internet and Information Technology, with the advent of social media, has brought in revolutionary changes in the way individuals and firms interact and transact commerce. The IT outsourcing industry has been taking steps to leverage the immense potential of social media to connect potentials buyers and influence and the contribution it makes to enhance the brand value of the service provider. Social media is providing a platform for IT services buyers and provider in a more effective fashion, through sharing of information. The social media platforms have become an effective marketing tool for IT service providers, to compete effectively and reach out to newer virgin markets. This paper takes a look at this media in shaping the decision making process when it comes to outsourcing IT services by buyers.
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