Press Release

Avasant Forms Partnership with Hangzhou Government to Promote ITES/BPO in China

6th August 2009 Global expansion under challenging economic times for the highly regarded global sourcing firm LOS ANGELES, August 5th 2009--Avasant, a leading management consulting firm headquartered in Los Angeles, California has signed a Memorandum of Understanding (MOU) with Hangzhou Association of Sourcing Services to provide training and Go-to-market strategy advisory services to Hangzhou based service providers as part of Hangzhou government's effort in promoting its ITES/BPO industry. Hangzhou is one of the 20 cities designated by the State Council as "service outsourcing base cities" in China and has experienced a rapid development in the recent years.  The partnership with Avasant will further strengthen the competitiveness of Hangzhou based service provider in the global market and increase the global market awareness of Hangzhou as one of the emerging sourcing destinations in the world. Mr. Kevin S. Parikh, CEO of Avasant, represented Avasant in the MoU signing. "Although the global economic environment has been very challenging for ITES/BPO industry, we are seeing tremendous growth opportunities in the emerging sourcing destinations such as Hangzhou," said Parikh. "This signing has reaffirmed our confidence in the growth of ITES/BPO sector in China, and as a top sourcing advisory firm in the world, we will continue our expansion and investment into this fast growing market." "Avasant is very pleased to have this opportunity to provide services to Hangzhou and its local service providers. Our unique service offerings and market based approach will bring the true values expected by our customers" said Dr. Pradeep Mukherji, President of Avasant Asia. "The current economic slowdown has created new entrant opportunities for providers in the emerging destinations," added Mukherji. "We are very optimistic about Hangzhou's future in the ITES/BPO industry and we are looking forward to a long term relationship with Hangzhou." About AVASANT Avasant is a next generation management consultancy concentrating on both sourcing and globalization solutions.  Avasant has bee ranked as the No. 1 BPO Advisors in the world and top 10 full services advisory firm in 2009 by the Black Book of Outsourcing published by Wall Street Journal. Avasant's experts have extensive experience in helping both commercial and governmental organizations keep pace with rapidly changing requirements through the use of strategic sourcing and market expansion.  For more information about Sourcing Advisory or Outsourcing Consulting, visit: About Hangzhou Association of Sourcing Services Hangzhou Association of Sourcing Services is a government sponsored industry association based in Hangzhou, Zhejiang Province, China. It serves as the bridge between Hangzhou based service providers and governing bodies. Its membership includes some of the largest service providers in Hangzhou and it is responsible for promoting and optimizing the local industry through different marketing, branding and training initiatives. For Further Information contact: Mr. Magic Tan Avasant LLC