Airlines and Airports Digital Services: Employing Emerging Technologies to Augment Passenger Experience

February, 2024

Airline and airport enterprises are investing in digital technologies to enhance customer experience and improve operational efficiency. Additionally, to meet the evolving demands of the market, the industry is embracing ESG measures across the value chain to achieve net-zero emissions and address customer preference for sustainable travel. Furthermore, emerging technologies, especially AI, Cloud, and Intelligent automation, are significantly instrumental in transforming the industry to offer self-help kiosks, modernize legacy IT infrastructure, and improve workforce efficiency by automating mundane tasks.

Both demand- and supply-side trends are covered in Avasant’s Airlines and Airports Digital Services 2024 Market Insights™ and Airlines and Airports Digital Services 2024 RadarView™, respectively. These reports present a comprehensive study of digital service providers in the airline and airport industry, including top trends, analysis, and recommendations. The reports also take a close look at the leaders, innovators, disruptors, and challengers in this market.

We evaluated 39 service providers across three dimensions: practice maturity, investments and innovation, and partner ecosystem. Of the 39 providers, we recognized 22 that brought the most value to the market during the past 12 months.

The reports recognize service providers across four categories:

    • Leaders: Accenture, Cognizant, HCLTech, IBM, Infosys, TCS, and Wipro
    • Innovators: Coforge, Capgemini, Hexaware, LTIMindtree, and Tech Mahindra
    • Disruptors: DXC Technology, Fujitsu, Kyndryl, Sutherland, and WNS
    • Challengers: Atos, ITC Infotech, Mphasis, Softtek, and Unisys

Figure 1 below from the full report illustrates these categories:

MoneyShot AA Digital Services 2024 1030x687 - Airlines and Airports Digital Services: Employing Emerging Technologies to Augment Passenger Experience

“Airline and airport enterprises strategically employ AI across customer touchpoints to elevate the overall customer experience,” said Rakesh Patro, Avasant partner. “Service providers showcase resilience by enhancing their digital offerings, ensuring comprehensive coverage of the industry’s value chain.”

The reports provide several findings, including the following:

    • Enterprises are leveraging AI algorithms to analyze extensive global weather data and historical flight operations information to predict and proactively prevent flight delays.
    • They are integrating emerging technologies, including intelligent automation, into critical processes to improve employee efficiency.
    • They are also leveraging agile cloud platforms to expand their operational efficiency across critical business processes and as a foundation for various IoT-enabled devices.
    • Organizations are utilizing immersive technologies to train employees across various domains to address the industry challenges of lack of skilled aviation professionals and increased attrition rates.
    • Businesses are integrating sustainability as a way of doing business in response to increased regulatory requirements and pressure from internal and external stakeholders.

“The airline and airport industry players are diligently embracing ESG measures by tracking emissions to reduce their carbon footprint,” said Praveen Kona, associate research director at Avasant. “The solution providers are instrumental in offering innovative smart solutions to cater to these ESG demands.”

The RadarView also features detailed profiles of 22 service providers, along with their solutions, offerings, and experience in assisting airline and airport enterprises in their digital transformation journeys.


This Research Byte is a brief overview of the Airlines and Airports Digital Services 2024 Market Insights™  and Airlines and Airports Digital Services 2024 RadarView ™ (click for pricing).