It is no secret that the traditional media and entertainment industry has experienced extraordinary value destruction in the past 20 years. The music industry right-sized from $26.6 billion in 1999, to $14.9 billion in 2015. Print media lost the fight for classified advertising to Craigslist, Yelp, and Groupon, and legacy brands like the New York Times have survived only by exchanging analog dollars for digital pennies through their subscription services. Only film has held up reasonably well with studios like Disney tapping into multiple revenues streams (musicals, mobile apps, theme parks, etc.) to monetize their brands.
Despite the upheaval, the digital age has also created hundreds of billions of dollars of new value…Click to Read More!