The potential benefits of public exchanges in terms of standardization and larger networks may draw many companies away from private exchanges. But the history of B2B exchanges is filled with disappointing failures and spectacular successes. Based on these experiences, guidelines of how to pick the winners are emerging. Applying these benchmarks can help managers make an informed decision regarding the viability of any of the exchanges.
Benchmarks for Assessing Public B2B Exchanges (1Q03)
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