Business and Data Analytics Adoption Trends and Customer Experience 2024

December, 2023


Enterprises may be entering a new paradigm when it comes to business and data analytics. This may be characterized as the third phase of data usage inside the IT department. First came the use of retrospective data, where data was collected and used to analyze and understand previous performance. Second came predictive analytics, where past data was used to predict the future and make enterprise decisions. Most organizations are still mastering this phase. (21 pp., 9 fig.)

[Research Byte]