Business and data analytics have long been indispensable tools for organizations across industries. The widespread adoption and increasing investment underscore their critical role in driving business growth and decision-making. This year, 82% of organizations have adopted business and data analytics. The adoption rate is accompanied by an investment rate of 88%, indicating a strong commitment to leveraging data-driven insights. (21 pp., 9 fig.)
Business and Data Analytics Adoption Trends and Customer Experience 2024
February, 2025
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