E-Commerce Adoption Trends and Customer Experience 2018

December, 2018


For many companies, e-commerce systems are not a nice-to-have but essential to their survival in the digital world. Nevertheless, our research shows that success with e-commerce is far from guaranteed. This report provides an overview of e-commerce adoption and investment trends, providing data on how many organizations have the technology in place, how many are in the process of implementing it, and how many are expanding implementations. We also look at the return on investment experience, total cost of ownership experience, and which type of applications are the most popular. We conclude with important principles to apply in planning and implementing e-commerce systems. (21 pp., 11 fig.)
[Research Byte]