Fanning the Flames: Introducing Two New Top Level Domain Names (Jun 2001)

September, 2002


Just when you thought you had registered all the domain names you needed to protect your company’s interests on the Internet, ICANN, the non-profit corporation that oversees the administration of the domain name system, has decided to pave the way for a brand new domain name gold rush. ICANN recently announced its approval of the new .biz and .info top level domain (TLD) registries. In theory, the new TLDs are a new opportunity for legitimate concerns to stake their claim on some appropriate online real estate. In reality, we are more likely just to see two new battlefields for domain name disputes. The only real winners will be the domain name registrars who stand to rake in some serious cash, regardless of whether the new TLDs prove to be a blessing or a curse.