Internet advertising revenue in the U.S. declined 7.5% in 4Q01, totaling $1.7 billion compared to 4Q00. Internet advertising for all of 2001 totaled $7.2 billion, down 12% compared to 2000. The Interactive Advertising Bureau (IAB) contends that Internet ad results compare favorably to many other, more established ad sectors, which experienced steeper declines during the reporting period.
Internet Advertising Revenues in 2001 (July 2002)
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