Legal Guide: Use of Trademarks Within Metatags (Apr 2001)

September, 2002


Metatags are HTML code contained in a website but not visible to Web users. Search engines use “descriptive” and “keyword” metatags to identify sites that correspond to terms entered in the search fields. Many companies list their trademarks, such as the company name or names of its products or services, in their website’s metatags. This is especially useful if Web users are likely to know a company’s trademarked product, such as Post-Its, but may not know the company’s name or domain name.