Until now, the rule for online advertisements and disclosures was that the same basic principles of fairness and honesty which apply to other media were equally applicable online. That policy lacked any detail and did not provide any substantive guidance to online merchants and advertisers. As a result of this gray area, unscrupulous advertisers exploited the ambiguity through online practices that ranged from misleading to outright fraud. The government has intervened in severe cases, but until recently, no affirmative policy existed.
The Ins and Outs of Online Ads (Jul 2000)
Avasant's research and other publications are based on information from the best available sources and Avasant's independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.