The adoption of advanced networking technologies is being driven by an insatiable need for more data within the enterprise. Real-time data analytics, generative AI, omnichannel communications, and other digital initiatives mean that data needs to move faster to keep up with the speed of the business. But high initial costs and complex integration may make it difficult for leaner industries, such as manufacturing, or nonprofits, to justify the investment in advanced networking technologies. (17 pp., 8 fig.)