Applied AI Services 2022–2023 Market Insights™

May, 2023


Report Summary

This report identifies key demand-side trends in the applied AI services space to assist enterprises in their AI journeys. It provides an overview of key trends and enterprise challenges that Avasant considers important to highlight in the applied AI services space.

Why read this Market Insights?

With advancements in the current AI landscape, enterprises are increasing their investments in new technologies such as generative AI, computer vision, and edge AI. Businesses across industries have realized the tremendous opportunities AI brings and how it assists them in improving operational efficiency while ensuring sustainability. Also, enterprises are expanding into new areas due to increasing demand for productivity and hyper customization.

The Applied AI Services 2022–2023 Market Insights™ aids enterprises in identifying important market trends and challenges for their AI transformation projects.


The industry insights and recommendations presented are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant Fellows, along with lessons learned from consulting engagements.

Table of contents

About the report (Page 3)

Executive summary (Pages 4–7)

    • Defining applied AI services
    • Key enterprise applied AI services trends shaping the market
    • Avasant recognizes 20 top-tier providers supporting the enterprise adoption of applied AI

Demand-side trends (Pages 8–17)

    • AI maturity and adoption will accelerate due to advancements in generative AI, ethical AI, and AI hardware
    • About 60% of enterprises will boost their investments in AI due to its critical role in digital strategy
    • Retail, manufacturing, banking, and healthcare are at the forefront of AI adoption
    • With AI use increasing, providers and governments have launched initiatives on ethical and responsible AI
    • The potential of generative AI is immense, but addressing ethics and copyright concerns will be key for its responsible use
    • The emergence of generative AI has triggered rapid changes and new advancements in the AI landscape

Key contacts (Page 19)

Read the Research Byte based on this report.

Please refer to Avasant’s Applied AI Services 2022–2023 RadarView™ for detailed insights on the service providers and supply-side trends.