Convergence: I Want My NetTV

August, 2002


Whether cable modems or DSL prevail in integrating television with Internet services, converging with television can bring a new segment of surfers onto the Internet. Since no one aside from unabombers fears the television, computer-phobic, technologically deficient masses will begin surfing the web, providing e-commerce with a new market segment. WebTV failed, but that may have been due to a timing issue–at that point the web was still unfamiliar terrain. Now that the Internet has grown in popularity, integrating television with the Internet is a more viable procedure.