E-Sales Intelligence Reports: Play Co Profile (Feb 2001)

August, 2002


Play Co Toys announced that its retail store sales for the month of December through Christmas 2000 grew by approximately 18% over the same period in 1999. The strong growth primarily came from new store sales, as same store sales for the period declined by approximately 4%. In addition, the German website, http://www.toys.tx40.de, reported a 72% increase in 2000 sales over 1999 for the entire holiday season.