Computer Economics consulted four experts in the field of ITV marketing for cutting-edge insight into ITV marketing both today and in the future. We asked our experts about the current standing of ITV-based e-commerce, including what e-businesses are already doing to reach consumers using product placement and ITV technology, and what government restrictions apply to product placement on television.
Interactive TV: Product Placement and Government Restrictions
August, 2002
$45.00
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