Reimagining Indian Enterprises’ Tech Landscape in a Digital-First World: A New Order Out of Chaos

June, 2021


Business continuity has become the centerpiece of a business strategy. The focus of some enterprises in India has shifted from top-line growth to making the infrastructure more resilient and future-proof. Enterprises are becoming more connected, intelligent, and agile by leveraging various digital technologies.

The pandemic has created a “new normal” for business teams, forcing them to alter business strategies, digital priorities, and operating models. NASSCOM and Avasant have collaboratively developed a report to define the future of work and the workforce.

The report is based on a worldwide survey of 280 participants, of which about 66 participants (approximately 25%) are from India. The report provides an outlook for enterprises based in India about their blended workforce environment, technology adoption and trends, and digital investment road map. Finally, the report offers a forward-looking view on the collaborative human-machine digital workforce and new drivers of change across customer behavior and workforce transformation.

Key industry highlights:

    1. Manufacturers are increasingly relying on digital technologies such as cloud, automation, bots, augmented reality/virtual reality (AR/VR), and the Internet of Things (IoT) to reduce human intervention in factories.
    2. Retail and consumer packaged goods (CPG) firms are investing in hyper-local personalization, zero-touch, and immersive solutions to cater to changing customer behavior.
    3. Healthcare and life sciences companies are reimagining patients’ experience by leveraging IoT and artificial intelligence (AI) and realigning their operating model to value-based care.
    4. Banking and financial services providers are digitizing their client experience interface by pivoting to cashless/touchless payments using AI, robotic process automation (RPA), IoT, and AR/VR.

Read the Research Byte based on this report.