This report identifies key demand-side trends in the travel, transportation, and hospitality industry that can help enterprises fine-tune their digital strategies. It also provides an overview of enterprise challenges in the industry based on Avasant’s assessment.
Why read this Market Insights?
Travel, transportation, and hospitality enterprises increasingly invest in omnichannel experiences to enhance customer satisfaction across the entire value chain. These industries are streamlining routine operations and boosting business efficiency by harnessing advanced digital technologies such as generative AI, IoT, analytics, cloud computing, and intelligent automation. This strategic approach also involves rigorously re-evaluating their cybersecurity frameworks to effectively mitigate cyber threats. Simultaneously, these enterprises are committed to green initiatives, striving to achieve net-zero carbon emissions while advancing their operational goals.
The Travel, Transportation, and Hospitality Digital Services 2024 Market Insights™ aids enterprises in this sector in identifying important market trends and challenges for any digital project they participate in.
Methodology
The industry insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant Fellows, analyst insights from primary and secondary research, and lessons learned from consulting engagements.
Table of contents
About the report (Page 3)
Executive summary (Pages 4–7)
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- Definition and scope of travel, transportation, and hospitality industry
- Key drivers and enterprise response
- Avasant recognizes 21 top-tier providers supporting the travel, transportation, and hospitality industry in digital transformation
Demand-side trends (Pages 8–13)
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- Delivering omnichannel experience to customers by providing convenience and eliminating app fatigue.
- Accelerating the use of generative AI in addressing mundane processes and staff shortages to enhance operational efficiency.
- Enterprises are leveraging IoT devices for data collection and analysis to ensure smooth business operations.
- Growing travel demand is exposing enterprises to a heightened customer data risk, leading to data privacy breaches.
- Evolving demands of eco-friendly travel are driving the growth of regenerative tourism.
Key contacts (Page 14)
Read the Research Byte based on this report. Please refer to Avasant’s Travel, Transportation, and Hospitality Digital Services 2024 RadarView™ for detailed insights on the service providers and supply-side trends.