This report identifies key demand-side trends in the Salesforce services space, helping enterprises fine-tune their Salesforce adoption strategies. It highlights the key use cases addressed by enterprises across industries and explores the enterprise adoption of generative AI-driven Salesforce solutions and Salesforce industry platforms.
Why read this Market Insights?
Enterprises are leveraging generative AI-powered Salesforce solutions to drive industry-specific use cases. These solutions are finding traction across industries, including healthcare, banking, automotive, energy, and retail, to facilitate efficient CRM processes. Key use cases addressed include enabling underwriters to assess discrepancies in loan application documents, helping medical professionals refine patient notes, facilitating product placement and merchandising decisions for retailers, resolving billing-related queries for energy consumers, and assisting automotive companies in planning spare part inventory.
The Salesforce Services 2024 Market Insights™ aids enterprises in identifying important market trends and challenges for any Salesforce implementation that they take part in.
Methodology
The industry insights presented in this report are based on our ongoing market interactions, targeted discussions with service providers, subject matter experts, and Avasant Distinguished Fellows, analyst insights from primary and secondary research, and lessons learned from consulting engagements.
Table of contents
About the report (Page 3)
Executive summary (Pages 4–7)
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- Defining Salesforce services
- Key enterprise Salesforce trends shaping the market
- Avasant recognizes 27 top-tier providers supporting the enterprise adoption of Salesforce
Demand-side trends (Pages 8–12)
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- Enterprises are solving industry-specific use cases through generative AI-enabled Salesforce solutions.
- Out of the industry-specific platforms, Salesforce Financial Services, Health, and Media clouds have witnessed the most traction among enterprise clients.
- Manufacturing, healthcare and life sciences, and telecom, media and entertainment are among the top industries with demand for Salesforce adoption.
- Organizations continue to utilize Salesforce Net Zero Cloud to achieve their sustainability goals and automate ESG reporting.
Key contacts (Page 13)
Read the Research Byte based on this report. Please refer to Avasant’s Salesforce Services 2024 RadarView™ for detailed insights on the service providers and supply-side trends.