This report identifies key demand-side trends in the consumer packaged goods industry that can help enterprises fine-tune their digital strategies. It also provides an overview of enterprise challenges in the industry based on Avasant’s assessment.
Why read this Market Insights?
Consumer packaged goods (CPG) companies are increasingly investing in AI-driven marketing technologies to enhance campaign effectiveness, establish brand differentiation, and improve ROI. They are also leveraging IoT solutions to optimize supply chain efficiency and ensure product availability while utilizing blockchain technology to guarantee product authenticity. Moreover, the use of generative AI is helping CPG companies identify new market opportunities and aid in product development. In manufacturing, companies are adopting smart practices like 3D printing, collaborative robots, and AI to reduce operational waste and minimize inventory needs. Additionally, they are rethinking product packaging to meet their ESG goals while maintaining sustainable supply chains for raw material procurement.
The CPG Digital Services 2024 Market Insights™ aids enterprises in this sector in identifying important market trends and challenges for any digital project they participate in.
Methodology
The industry insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant Fellows, analyst insights from primary and secondary research, and lessons learned from consulting engagements.
Table of contents
About the report ( )
Executive summary (Pages 4–7)
- Definition and scope of CPG industry
- Key drivers and enterprise response
- Avasant recognizes 21 top-tier providers supporting the CPG industry in digital transformation
Demand-side trends (Pages 8–13)
- Ensuring brand differentiation and loyalty through effective communication and ROI-driven AI-powered MarTech
- Enhancing supply network efficiency for product availability and product traceability to ensure authenticity
- Breaking the conundrum of identifying new market opportunities by developing new products through generative AI
- Maintaining product quality and quick market adaptability by adopting smart manufacturing methods
- Rising consumer preferences for sustainable products driving a shift toward eco-friendly practices.
Key contacts (Page 14)
Read the Research Byte based on this report.
Please refer to Avasant’s CPG Digital Services 2024 RadarView™ for detailed insights on the service providers and supply-side trends.
