European IT Spending and Staffing Benchmarks 2025/2026: Chapter 28: Online Retail

September, 2025

Chapter 28 provides benchmarks for online retailers. This subsector includes online retailers of clothing, home furnishings, dietary supplements and health products, agricultural products, pharmaceuticals, sports equipment, and other products. The 20 respondents in this sample have annual revenues ranging from about €80 million to over €85 billion. (55 pp., 32 fig.)
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