This RadarView™ helps enterprises in identifying strategic partners for generative AI (Gen AI) adoption by offering detailed capability and experience analyses for service providers. It begins with a summary of key trends shaping the supply side of the market. It continues with a detailed assessment of 20 providers offering Gen AI services. Each profile provides an overview of the service provider, its key IP assets, and a list of clients and partnerships, along with brief client case studies. Each profile concludes with analyst insights on the provider’s practice maturity, partner ecosystem, and investments and innovation.
Why read this RadarView?
Enterprises are accelerating the adoption of Gen AI to achieve measurable productivity gains, fueling growth in large-scale transformations and managed service deals. At the same time, many are developing proprietary large language models (LLMs) to enhance contextual accuracy, regulatory compliance, and data sovereignty. While automation-led functions are scaling rapidly, compliance-heavy areas continue to advance cautiously. In parallel, national investments in sovereign AI are strengthening domestic compute and data ecosystems, reinforcing the foundation for enterprise-grade AI maturity.
The Generative AI Services 2025 RadarView™ highlights key supply-side trends in the Gen AI space and Avasant’s viewpoint on them. It aids companies in identifying top service providers to assist them in their Gen AI adoption journey. It also analyzes each service provider’s capabilities in technology and delivery support, enabling organizations to identify the right strategic partners for Gen AI adoption.
Featured providers
This RadarView includes a detailed analysis of the following Gen AI service providers: Accenture, Capgemini, Coforge, Cognizant, EXL, FirstSource, Genpact, HCLTech, IBM, Infosys, LTIMindtree, NTT DATA, Persistent Systems, PwC, Quantiphi, TCS, Tech Mahindra, Wipro, Xebia, and Xoriant
Methodology
Our evaluation of service providers is based on primary input from the providers, focused briefings, public disclosures, and Avasant’s ongoing market interactions. The assessment is across the three dimensions of practice maturity, partner ecosystem, and investments and innovation, leading to our recognition of those service providers that have brought the most value to the market over the past 12 months.
Table of contents
About the report (Page 3–5)
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- About Generative AI Services 2025 RadarView report
- Key reports of generative AI services research
- Defining generative AI
Executive summary (Pages 6–10)
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- Avasant’s Generative AI Services 2025 RadarView recognizes 20 top-tier providers supporting the enterprise adoption of Gen AI
- Provider comparison
Supply-side trends (Pages 11–15)
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- Hiring for AI-specific roles has doubled in the last 12 months, with a key focus on C-level hiring for unified leadership and accountability.
- Providers are enabling enterprise-scale AI transformation through integrated investments in governance, talent, data, infrastructure, and change management.
- Providers are creating new revenue streams via dedicated offerings for RAI consulting, sovereign AI, data training, innovation lab setup, and infra management.
Service provider profiles (Pages 16–57)
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- Detailed profiles for Accenture, Capgemini, Coforge, Cognizant, EXL, FirstSource, Genpact, HCLTech, IBM, Infosys, LTIMindtree, NTT DATA, Persistent Systems, PwC, Quantiphi, TCS, Tech Mahindra, Wipro, Xebia, and Xoriant
Appendix (Pages 58–61)
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- RadarView assessment
- Research methodology and coverage
- Interpretation of classification
Key contacts (Page 62)
Read the Research Byte based on this report. Please refer to Avasant’s Generative AI Services 2025 Market Insights™ for detailed insights on the demand-side trends.