This report identifies key demand-side trends in the Nordic region that can help enterprises fine-tune their digital strategies. It also provides an overview of enterprise challenges in this region based on Avasant’s assessment.
Why read this Market Insights?
Nordic enterprises are accelerating digital transformation by rapidly adopting AI, cloud, and automation to enhance efficiency, resilience, and innovation amid rising cost pressures and talent shortages. They are strengthening cybersecurity and sovereign cloud capabilities in response to increasing cyberattacks and stricter EU/Nordic regulations. Enterprises are also expanding global competency centers (GCCs) to scale digital engineering and modernize legacy systems. Governments and companies are jointly addressing advanced skills gaps through large-scale upskilling, academic partnerships, and AI-enabled workforce tools. With strong regional commitments to sustainability, Nordic enterprises are deploying digital solutions to reduce emissions, improve energy efficiency, and advance green innovation across sectors.
The Nordics Digital Services 2025–2026 Market Insights™ aids Nordic enterprises in identifying important market trends and challenges for any digital project they take part in.
Methodology
The regional insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with service providers, subject matter experts, and Avasant Fellows, analyst insights from primary and secondary research, and lessons learned from consulting engagements.
Table of contents
About the report (Page 3)
Executive summary (Pages 6–8)
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- Regional scope of the report
- Key drivers and regional response
- Avasant recognizes 20 top-tier service providers supporting the Nordic region in digital transformation
Demand-side trends (Pages 9–14)
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- Enterprises are rapidly embracing AI as Nordic markets show robust adoption across industries and functions.
- With cyberattacks rising across the Nordics, enterprises are strengthening cloud security and adopting sovereign and compliant AI infrastructure.
- With growing demand to accelerate digital innovation, Nordic enterprises are using GCCs as digital innovation hubs.
- Enterprises are accelerating upskilling, AI enablement, and specialized talent development to overcome the advanced skills gap.
- Nordic enterprises are advancing sustainable digital initiatives to meet ambitious regional decarbonization and innovation targets.
Key contacts (Page 15)
Read the Research Byte based on this report. Please refer to Avasant’s Nordics Digital Services 2025–2026 RadarView™ for detailed insights on the service providers and supply-side trends.