Mattel is a global toy and apparel manufacturing and retail company and the largest toy company in the world with over $6 bn in revenues, which is synonymous with the world’s best-known brands such as Barbie, Hot Wheels, Fisher-Price and American Girl.
Mattel has embarked on an ambitious transformation journey, with a focus on rebuilding Mattel’s culture to re-focus on brand building, creativity and innovation, while putting a premium on speed-to-market and accountability.
Avasant's research and other publications are based on information from the best available sources and Avasant's independent assessment and analysis at the time of publication. Avasant takes no responsibility and assumes no liability for any error/omission or the accuracy of information contained in its research publications. Avasant does not endorse any provider, product or service described in its RadarView™ publications or any other research publications that it makes available to its users, and does not advise users to select only those providers recognized in these publications. Avasant disclaims all warranties, expressed or implied, including any warranties of merchantability or fitness for a particular purpose. None of the graphics, descriptions, research, excerpts, samples or any other content provided in the report(s) or any of its research publications may be reprinted, reproduced, redistributed or used for any external commercial purpose without prior permission from Avasant, LLC. All rights are reserved by Avasant, LLC.