This study provides metrics for mobile application adoption and investment and reports on customer satisfaction and customer experience with return on investment (ROI) and total cost of ownership (TCO). It also examines what applications enterprises are adapting to the mobile experience as well as the platforms on which they are choosing to develop those applications. Finally, we assess which sectors are adopting mobile applications, and whether those organizations are developing mobile applications in-house, outsourcing the task, or relying on commercial software vendors. (19 pp., 10 fig.)
[Research Byte]
Mobile Business Application Adoption and Economic Experience
June, 2016
$195.00
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