HCL recognized as a Leader in Avasant’s Retail & CPG Digital Services 2020-2021 RadarView™ Report

Strategically increasing its market penetration by deploying innovative solutions by leveraging its strong partnership ecosystem. Has built strong portfolio through targeted acquisitions and investments.

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An AI based platform providing customer analytics to help optimize CX management.

  • Leader: Retail & CPG Digital Services 2020-2021 RadarView™ Report

Avasant Analyst Insights

Practice Maturity

  • With annual growth of 21%, HCL has crossed USD 1B revenue mark in the retail & CPG industry. It increased market penetration through innovative digital solutions across value chain, with specialization in supply chain, store operations, sales and marketing, and customer engagement.

  • HCL differentiates itself by developing customized solutions with the clients to address specific challenges. For instance, it partnered with a leading sports club to redefine their business model by developing a reusable and referenceable digital stack, leveraging critical digital content for increasing engagement with fans. Later, HCL leveraged the offerings for a different sports company with similar business challenge.

  • HCL’s 40% digital revenue growth is driven by innovative solutions developed by integrating next-gen technologies with its strong IP and assets. For example, it developed an AI-based analytical solution to monitor pizza quality, ARWayfinding solution for indoor navigation, virtual décor solution to boost sales, and advanced analytics-based procurement platform for stock replenishment at a lower price.

  • HCL was quick to respond to the industry dynamics during the pandemic and assisted clients through new digital solutions. Forexample, it developed a “No-Contact Delivery” solution for a fast-food chain and mobile digital platform ‘CLICK2CONNECT’ for a beauty products company.

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Partnership Ecosystem

  • To deliver end-to-end solutions and expedite a clients’ digital transformation journey, HCL has partnered with technology providers including IBM for RedHat’s PaaS offering, AWS and Microsoft for their cloud capabilities, and niche companies like Blockcypherfor blockchain capabilities, Area 17 for autonomous computer vision security drone, GumGumfor visual intelligence ad platform, and Edge Intelligence for edge database.

  • Through MoradoVenture Partners, HCL has ties with several startups to integrate their differentiating technological offerings in the solutions. It has partnered with Boardwalk for digital ledger blockchain technology, Litbitfor next-gen converged infrastructure solutions, Saviokefor autonomous robots, and Data Torrent for stream processing platform.

Investments and Innovation

  • With a focus on developing industry-specific solutions, HCL made strategic acquisitions, including C3i Solution for multi-channel customer engagement in 2018, and IBM Unicafor campaign management and WebSphere Commerce for order management in 2019.

  • Through joint venture agreements, HCL has launched a dedicated Microsoft business unit and Google Ecosystem business unit to collaborate on building innovative solutions and bundling existing capabilities for a holistic solution.

  • To keep pace with the technological advancements, HCL continues to invest in its talent by building their expertise through extensive trainings and recruiting them through hackathons to assess technical and soft skills.

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