Online agricultural organizations are sites intended for farmers, ranchers, and other agriculturalists who seek information on agriculture news, weather, markets, and new technology. Ideally, online agriculture organizations should attempt to use their sites to build community and supply services to their organization’s members. However, to create a return on investment, organizations must evaluate which practices can be used to build community and achieve greater ROI. Such practices include providing e-commerce capabilities, establishing a job marketplace or online membership application, offering community functions, and investing time and energy into the design and navigation of the site.
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