Despite an economic recession and the tragedy of September 11, the analysis of last holiday season’s ecommerce performance is encouraging. Total sales revealed modest but encouraging gains, and consumer surveys revealed growing satisfaction with service levels provided by emerchants. As the net economy rebuilds itself in 2002, the forecast looks only partly cloudy, and there is cause for optimism in the days ahead.
E-Commerce Update: Sales and Satisfaction on the Rise (Mar 2002)
September, 2002
$45.00
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