Business and Data Analytics Adoption Trends and Customer Experience 2017

April, 2017


Business and data analytics solutions have moved beyond monitoring business activity to making predictions about customers, products, and markets. This study examines adoption and investment trends for business and data analytics of all types, providing insight into how many organizations have the technology in place, how many are implementing it, and how many are expanding investments in new capabilities. To give additional insight, we look at the ROI and TCO experience of those that have adopted the technology, and we assess what types of solutions are being adopted. (19 pp., 9 fig.)
[Research Byte]