This report identifies key demand-side trends in the cloud CRM suites market, helping enterprises fine-tune their CRM adoption strategies. It consists of key trends and enterprise business challenges in the CRM suites space based on Avasant’s assessment.
Why read this Market Insights?
Enterprises are increasingly adopting customer relationship management (CRM) suites to enhance sales team productivity, improve customer service efficiency, and drive revenue growth through upselling and cross-selling opportunities. To achieve centralized data access and actionable insights, companies are replacing outdated, siloed systems with cloud-based CRM solutions, thereby improving lead management, sales efficiency, and customer engagement. Furthermore, organizations are leveraging generative AI to draft emails, enhance developer productivity, and support learning and development, which centralizes patient data and personalizes communications, ultimately leading to more efficient and effective business operations.
The Cloud Customer Relationship Management Suites 2024 Market Insights™ aids enterprises in identifying important market trends and challenges for any CRM adoption project they take part in.
Methodology
The industry insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives, targeted discussions with platform vendors, subject matter experts, and Avasant Fellows, and lessons learned from consulting engagements.
Table of contents
About the report (Page 3)
Executive summary (Pages 4–7)
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- Definition and scope of cloud customer relationship management suites
- Key enterprise cloud customer relationship management suites trends shaping the market
- Avasant recognizes 12 top-tier vendors supporting enterprise adoption of cloud customer relationship management services
Demand-side trends (Pages 8–12)
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- Increasing the productivity of the sales team and improving customer service efficiency are the primary reasons enterprises adopt CRM suites
- Manufacturing, retail, and high-tech industries account for 50% of CRM demand
- Enterprises are increasingly replacing outdated and siloed systems with cloud-based CRM platforms for centralized data access and actionable insights
- Organizations are leveraging generative AI to draft emails, improve developers’ productivity, and facilitate learning and development
Key contacts (Page 13)
Read the Research Byte based on this report. Please refer to Avasant’s Cloud Customer Relationship Management Suites 2024 RadarView™ for detailed insights on the platform vendors and supply-side trends.