Media and Entertainment Digital Services 2023–2024 Market Insights™

June, 2023


Report Summary

This report identifies key demand-side trends in the media and entertainment space that can help enterprises fine-tune their digital strategies. It also provides an overview of enterprise challenges in the media and entertainment space based on Avasant’s assessment.

Why read this Market Insights?

To adapt to evolving customer demands, media and entertainment firms are investing in digital technologies to provide personalized and immersive content to users and enhance the customer experience. In addition, regulatory requirements and customer preference for climate-conscious firms are compelling media and entertainment enterprises to embrace ESG as a fundamental way of doing business. As a result, media and entertainment companies are utilizing emerging technologies to offer low-latency immersive content and enhance customer experience while mitigating churn.

The Media and Entertainment Digital Services 2023-2024 Market Insightsaids media and entertainment enterprises in identifying important market trends and challenges for any digital project that they take part in.


The industry insights presented in this report are based on our ongoing interactions with enterprise CXOs and other key executives; targeted discussions with service providers, subject matter experts, and Avasant Fellows; analyst insights from primary and secondary research; and lessons learned from consulting engagements.

Table of contents

About the report (Page 3)

Executive summary (Pages 4–7)

    • Defining media and entertainment scope
    • Key drivers and enterprise response
    • Avasant recognizes 19 top-tier providers supporting the media and entertainment industry in digital transformation

Demand-side trends (Pages 813)

    • Enterprises are leveraging AI and analytics to enhance customer experiences and mitigate churn
    • M&E enterprises are meeting evolving customer demands by leveraging metaverse and AR/VR
    • Enterprises are overcoming legacy challenges and enhancing operational efficiencies by utilizing cloud and automation
    • M&E firms are leveraging emerging technologies to create new revenue streams for themselves and content creators
    • M&E companies are using technology to embrace ESG business practices for brand enhancement and regulatory compliance

Key contacts (Page 15)

Read the Research Byte based on this report.

Please refer to Avasant’s Media and Entertainment Digital Services 2023-2024 RadarView™ for detailed insights on the service providers and supply-side trends.