Why Web Businesses Fail—and Ten Ways to Avoid Failure (August 2002)

August, 2002


While “e-business” and the dot com era will not be looked back on as a passing summer fad, it’s no secret that there have been numerous failures for every success. A number of these failures can be attributed to the false exuberance and the updraft of anticipation of the dot com era. In hindsight, many observe that the early dot coms overestimated the speed with which the marketplace would adopt the Internet as a channel for products, services, and content.