Mobile commerce (m-commerce) would seem to have an almost unlimited potential. Considering projections that over one billion users will possess PDAs or other devices equipped for wireless data by 2004, the attraction of selling to this group is high, but Computer Economics recommends taking a realistic view of m-commerce in light of the technological and cultural issues that must be resolved before sales can take off.
The Future of Wireless Mobile Commerce
May, 2002
$45.00
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