Channel management software (CMS) aims at improving suppliers’ control of their distributor and third-party sales network. Above all, CMS provides the tools to monitor and manage resellers who represent your company to customers. CMS can boost the loyalty resellers have to your brand and at the same time improve operations and increase sales. Resellers win also through additional sales leads to customers who have already demonstrated an interest in your products.
Channel Management Software Strengthens Ties to Partners (Mar 2002)
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