A variety of standards organizations and professional organizations are espousing Web usability techniques and testing. The assessment of site usability is still as much art as science, because the factors that allow individuals to successfully apply the features of a website depend as much on psychology as on factual principles. Despite the challenges involved in upgrading site usability, in most cases positive returns from such investments are realized.
Is Web Usability Worth the Cost (3Q03)
July, 2003
$45.00
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