Mobile Business Application Adoption and Economic Experience 2011

July, 2011


This study examines adoption and investment trends for mobile business applications, providing data about how many organizations have mobile apps in place, how many are considering such investment, how many are in the implementation stage, and how many are expanding implementations. To give additional insight, we look at the economic experience of those that have implemented mobile apps: we examine return-on-investment experience and balance the potential ROI against the risks, measured in terms of the percentage of organizations that exceed budgets for total cost of ownership. (12 pp., 7 figs.)
[Research Byte]