Web operations outsourcing is one of the most popular types of managed services. As the pandemic showed more than ever, organizations of all kinds continue to expand their efforts in online marketing, website management, and e-commerce. To help IT executives better assess their options, this report analyzes the percentage of organizations outsourcing web operations (frequency), the average amount of work outsourced (level), and the change to the amount of work being outsourced (net growth trend). We also present data on cost and service experience and how these trends differ by organization size and sector. We conclude with recommendations on how to engage with a web, e-commerce, or electronic data interchange (EDI) service provider. (17 pp., 8 fig)
[Research Byte]
Web Operations Outsourcing Trends and Customer Experience 2021
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