Reports

The UK digital services sector is undergoing a strategic shift as enterprises intensify efforts to modernize operations, strengthen cyber resilience, and meet rising consumer expectations. Accelerated by AI adoption, hybrid cloud models, and sovereign data mandates, digital investments are reshaping industry delivery models. At the same time, public sector reforms and national infrastructure initiatives reinforce the push toward compliant and future-ready digital ecosystems, aligning with the ESG frameworks. This evolution reflects the UK’s broader ambition to position itself as a pioneer in secure, innovative, and inclusive digital transformation.

July, 2025

Manufacturing enterprises are accelerating digital transformation by embedding agentic and predictive AI across production lines for quality control, maintenance, and R&D optimization. To enhance resilience and operational planning, they are adopting digital twins, immersive simulations, and AR/VR-enabled digital threads across design and service stages. Platform-led modernization is gaining traction through low-code industrial IoT (IIoT) platforms, AI-powered edge, and cloud-based manufacturing execution systems (MES) for real-time visibility and centralized decision-making. Human-machine collaboration is also expanding, with investments in Industry 5.0 technologies such as wearables, voice AI, and collaborative robotics to improve safety and productivity. In parallel, enterprises are strengthening supply chain resilience and sustainability using blockchain, AI, micro factories, and circular manufacturing practices to meet traceability and ESG goals. Manufacturing companies collaborate with service providers for this digital transformation, which requires strong technological expertise and delivery capabilities. Both demand-side and supply-side trends are covered in our Manufacturing Digital Services 2025 Market Insights™ and Manufacturing Digital Services 2025 RadarView™, respectively.

June, 2025

The media and entertainment industry has undergone a significant transformation driven by the integration of deep learning and AI. Enterprises are harnessing generative AI for various applications, including newsroom editing, scriptwriting, marketing optimization, and regional market expansion through deepfake dubbed videos. There i’s a growing focus on immersive experiences powered by AR/VR/XR technologies to enhance customer engagement. Additionally, businesses are exploring revenue-generating opportunities through non-fungible tokens (NFTs), offering digital character toys on NFT marketplaces. To ensure operational efficiency and meet evolving consumer expectations, enterprises are modernizing legacy systems, prioritizing cybersecurity, and adopting remote production models, as well as leveraging cloud technology to reduce their environmental footprint. This comprehensive approach reflects the industry’s commitment to innovation and sustainability, and delivering high-quality customer experiences. Both demand- and supply-side trends are covered in Avasant’s Media and Entertainment Digital Services 2024 Market Insights™ and Media and Entertainment Digital Services 2024 RadarView™, respectively.

October, 2024