Latest Reports

• Strategic Evaluation of CRM Vendors’ AI Road Maps: An Executive Guide

  Artificial Intelligence (AI) has fundamentally redefined the role of Customer Relationship Management (CRM) platforms. No longer confined to record-keeping, CRM platforms have evolved into predictive engines that drive personalization, operational efficiency, and customer loyalty. For executives and procurement leaders, the challenge is no longer whether to adopt AI, but how to select CRM vendors whose AI roadmaps align with long-term business strategy, governance, and regulatory requirements.

  November, 2025

• AI in Media: Solving the Challenges of Attention and Output

  In an age where content is unlimited, but attention is scarce, media companies face a growing paradox: how to deliver stories that capture attention without drowning audiences in noise. At the same time, the pressure to produce content faster has intensified, particularly in journalism where deadlines often cut into depth. Together, these twin challenges—the demand for personalized engagement and the need for speed—have forced the industry to search for new solutions. Increasingly, the answer lies in artificial intelligence. Far from replacing creativity, AI is emerging as a tool to repurpose content, personalize experiences, and streamline production, allowing creators to focus on what matters most: telling stories that resonate. Industry leaders, including those speaking at Avasant’s “Empowering Beyond Summit,” have echoed this view—arguing that AI is becoming not a threat, but an enhancer of creativity (Avasant Summit Video, 2025).

  November, 2025

• Generative AI Services 2025 Market Insights™

  The Generative AI Services 2025 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any Gen AI project. The report also highlights key challenges that enterprises face today.

  November, 2025

• The Evolution of Service Providers from AI Enablers to Ecosystem Orchestrators

  Enterprises are accelerating the adoption of generative AI to achieve measurable productivity gains, fueling growth in large-scale transformations and managed service deals. At the same time, many are developing proprietary large language models to enhance contextual accuracy, regulatory compliance, and data sovereignty. While automation-led functions are scaling rapidly, compliance-heavy areas continue to advance cautiously. In parallel, national investments in sovereign AI are strengthening domestic compute and data ecosystems, reinforcing the foundation for enterprise-grade AI maturity.

  November, 2025

• Generative AI Services 2025 RadarView™

  The Generative AI Services 2025 RadarView™ assists organizations in identifying strategic partners for Gen AI adoption by offering detailed capability and experience analyses for service providers. It provides a 360-degree view of key Gen AI service providers across practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right Gen AI services partner. The 64-page report highlights top supply-side trends in the Gen AI space and Avasant’s viewpoint.

  November, 2025

• Digital Engineering Services 2025–2026 Market Insights™

  The Digital Engineering Services 2025–2026 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital engineering project. The report also highlights key challenges that enterprises face today in the digital engineering space.

  November, 2025

• Digital Engineering Services: Accelerating Engineering Innovation and Value Creation Through Digital Technologies

  Enterprises are responding to persistent economic headwinds by accelerating engineering life cycle optimization. AI-enabled engineering, cloud platforms, and digital twins are being adopted to sustain efficiency and competitiveness. As organizations build connected digital threads, securing data and assets has become critical, prompting the integration of cybersecurity frameworks and AI-driven threat management. Evolving customer expectations are also reshaping R&D priorities, with enterprises using analytics, generative AI, and AR/VR to deliver personalized and innovative products. At the same time, sustainability remains central, with digital technologies helping improve product design, reduce environmental impact, and optimize resource use for long-term growth.

  November, 2025

• Digital Engineering Services 2025–2026 RadarView™

  The Digital Engineering Services 2025–2026 RadarView™ can help enterprises identify the right partners and service providers to implement their digital engineering strategy by providing detailed capability and experience analysis for leading service providers. The report provides a 360-degree view of key providers for digital engineering services across practice maturity, partner ecosystem, and investments and innovations. The 70-page report also highlights top supply-side trends in the digital engineering space and Avasant’s viewpoint.

  November, 2025

• Contract Harmonization in Mergers and Acquisitions: Strategies for Seamless IT Integration

  As enterprises pursue mergers and acquisitions (M&A) to expand market share and accelerate innovation, one critical success factor often remains under the radar: IT contract harmonization. Misaligned agreements can quietly erode deal value leading to duplicated services, compliance risks, and operational disruptions. In fact, up to 10% of projected synergies are lost due to poor contract alignment.

  November, 2025

• Microsoft’s Elimination of Volume-Based Price Levels: A New Era in Enterprise Licensing Economics

  Microsoft’s elimination of volume-based pricing tiers across its EA, MPSA, and OSPA programs marks a major shift in enterprise software economics. Effective November 1, 2025, all online services will default to Level A list pricing that will end scale-based discounts for large customers. This paper examines the implications of Microsoft’s policy change, the resulting budget and negotiation challenges for enterprises, and how Avasant assists clients in responding through immediate optimization, strategic contracting, and sustainable governance—transforming cost pressure into commercial control.

  October, 2025

• AI-First Digital Workplaces: Driving Productivity, Compliance, and Employee Experience

  The digital workplace is becoming an AI-driven, experience-centric environment where digital employee experience (DEX) is a key metric linking technology to productivity and retention. Enterprises are using platforms such as Nexthink and Lakeside SysTrack for visibility, persona-based support, and proactive IT operations. AI-first collaboration and automation are streamlining workflows, reducing costs, and personalizing employee experiences. Meanwhile, AI-powered endpoint management and integrated IAM/PAM controls enhance compliance and accelerate remediation. Service providers are building digital command centers and autonomous workplace platforms powered by generative and agentic AI. Together, these advances are shaping the next generation of adaptive, intelligent digital workplaces.

  November, 2025

• Digital Workplace Services 2025 Market Insights™

  The Digital Workplace Services 2025 Market Insights™ assists organizations in identifying key demand-side trends that are expected to have a long-term impact on digital workplace projects. The report also highlights key workplace modernization challenges that enterprises face today.

  November, 2025