Leveraging Social Media to Gain Market Share in Services Marketing
Social Media Marketing is a new phenomena in the new age marketing which has helped brands across the globe connect with audience effectively, in an engaging manner.
Sourcing Drivers 2011: Realigning Business for the New Normal
Organizations are pursuing outsourcing today to gain more than just cost savings. But will the same old sourcing strategies be relevant in a world where the economy is in constant turbulence? In this note we take a look at the Top 5 Sourcing Drivers for 2011 that we believe will help unlock greater value for your organization and form the basis of more sustainable sourcing practices.
BPO Capacity Development Strategies for Developing Countries
Comprehensive insights into the opportunities presented by BPO as well as an ideal path forward for leveraging such opportunities for the developing nation is considered. The article provides a detailed overview of the market opportunity, potential benefits to developing nations, key selection drivers, conducting self-assessments and, the final development of an Investment Promotion Strategy.
