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  • IT Spending Benchmarks - Web Advertisers Seek Better Data (April 2002)

    Web Advertisers Seek Better Data (April 2002)

    Internet Profiles Corporation, a web analytics and online auditing company, announced the results of a comprehensive survey of advertising professionals. According to the survey, advertisers believe that online advertising holds strong promise despite the recent economic slide, and overwhelmingly agree that the industry needs better and more trusted site measurement standards.

    April, 2002