Latest Reports

• AR/VR/XR Services 2025 Market Insights™

  The AR/VR/XR Services 2025 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any AR/VR/XR project. The report also highlights key challenges that enterprises face today. 

  March, 2025

• AR/VR/XR Services: Building Intuitive Virtual Environments

  Enterprise adoption of AR/VR/XR technologies had initially slowed due to high costs, lack of practical applications, and poor graphics quality. However, the integration of generative AI, spatial computing, and wearable technology with AR/VR/XR has significantly enhanced immersion, making these solutions more intuitive and practical for applications such as training, remote assistance, and product visualization. Over the next 12 months, enterprises will increase their digital spend on AR/VR/XR, accelerating its adoption to enable more immersive, human-like digital experiences. This will enhance collaboration and training. Both demand-side and supply-side trends are covered in Avasant’s AR/VR/XR Services 2025 Market Insights™ and AR/VR/XR Services 2025 RadarView™, respectively.

  March, 2025

• AR/VR/XR Services 2025 RadarView™

  The AR/VR/XR Services 2025 RadarView™ assists organizations in identifying strategic partners for AR/VR/XR by offering detailed capability and experience analyses of service providers. It provides a 360-degree view of key AR/VR/XR service providers across practice maturity, partner ecosystem, and investments and innovation, thereby supporting enterprises in identifying the right AR/VR/XR services partner. The 47-page report also highlights top market trends in the AR/VR/XR space and Avasant’s viewpoint on them. 

  March, 2025

• Manufacturing in the Era of Tariff Uncertainties

  The manufacturing industry is heavily impacted by international trade as most major enterprises have complex, multi-country supply chains. With a swathe of new tariffs being declared by the US in early 2025, and the subsequent retaliatory steps taken by countries impacted by the tariffs, manufacturers are dealing with a significantly more volatile environment than they have seen in the past This research byte explores the nature of these tariffs, and the associated trade wars, and how they are different from previous trade disputes. It also examines what manufacturers can do to enable supply chain resilience and mitigate the tariff risks. It also explores the need to invest in strong data management and technology adoption to create future-proof operations.

  March, 2025

• The Importance of Demand Management for Expanding Managed Services Scope

  Managed service contracts are agreements between a service provider and a client that define the scope, quality, and cost of the services delivered. They are often used to outsource non-core functions, such as IT, to external vendors who can provide more efficiency, expertise, and innovation. However, not all organizations are able to leverage the benefits of managed service contracts to their full potential, especially when they lack proper demand management practices. This article will explore the case of a US-based utility that is attempting to expand the scope of work included in their managed service contracts, but faces challenges due to its funding model and demand management practices.

  March, 2025

• Beyond Hyperscalers: The Need for Purpose-Built Cloud in Enterprise IT

  As enterprises embrace hybrid and multicloud environments, they face increasing challenges in managing distributed workloads, controlling cloud costs, and scaling AI-driven applications. This whitepaper explores the limitations of conventional cloud models and the need for a unified solution that seamlessly integrates IaaS, PaaS, AI, security, and connectivity on the back of an open-source architecture that helps eliminate vendor lock-in. It also examines Tata Communications’ Vayu Cloud, launched to help enterprises seamlessly orchestrate workloads across multicloud and hybrid environments, optimize cloud spend, and integrate AI capabilities within a secure and scalable framework.

  March, 2025

• From Insights to Action: How Generative AI is Redefining Healthcare and Life Sciences

  As generative AI gains traction in the healthcare and life sciences (HLS) industry, organizations are transforming diagnostics, patient care, and drug discovery. In this research byte, we highlight the panel discussion on the HLS sector from the nasscom Digital Innovation Conclave 2025 event held in Chennai on January 28. The byte explores the growing investment in generative AI, its adoption across the HLS sector in India, and the practical applications driving real-world impact through virtual health assistants, predictive analytics, and synthetic data generation. These advancements help healthcare providers optimize workflows, enhance accessibility, and create a more connected, patient-centric healthcare ecosystem.

  March, 2025

• Invest Kerala Global Summit 2025: Key Insights and Strategic Opportunities

  The Invest Kerala Global Summit 2025 highlighted Kerala's strategic advantages as an investment destination. Key insights include Kerala's robust infrastructure, thriving IT and startup ecosystem, and strong focus on emerging technologies like AI and robotics. The state boasts significant investment in IT parks such as Technopark, Infopark, and Cyberpark, and has a highly skilled workforce supported by government-backed skill development programs. Kerala's business-friendly policies, high literacy rate, and quality of life make it an attractive location for global enterprises. Recommendations for further growth include expanding technology hubs, developing industry-specific strategies, and enhancing leadership and workforce skills.

  March, 2025

• Life Sciences Digital Services 2025 Market Insights™

  The Life Sciences Digital Services 2025 Market Insights™ assists organizations in identifying important demand-side trends that are expected to have a long-term impact on any digital project in the life sciences industry. The report also highlights key challenges that enterprises face today.

  March, 2025

• Breakthrough Innovation Through Digitalization in the Life Sciences Domain

  In the face of challenges such as cost reduction, regulatory complexities, and the need for innovation, the life sciences industry is aggressively investing in digital technologies like generative AI, advanced analytics, automation, and cybersecurity. Enhancing R&D efficiency is crucial for accelerating the time-to-market for advanced treatments, while breakthroughs in genomics are driving personalized medicine. Life sciences companies also leverage digital solutions to strengthen their manufacturing and supply chains, ensuring agility, quality, and efficiency in delivering critical therapies. Optimizing sales and marketing strategies enhances customer engagement and market access while increasing ESG adoption reflects growing regulatory, investor, and societal expectations. To drive these transformations, life sciences enterprises collaborate with service providers for digital expertise and execution. Both demand-side and supply-side trends are covered in our Life Sciences Digital Services 2025 Market Insights™ and Life Sciences Digital Services 2025 RadarView™, respectively.

  March, 2025

• Life Sciences Digital Services 2025 RadarView™

  The Life Sciences Digital Services 2025 RadarView™ can help life sciences enterprises craft a robust strategy based on industry outlook, best practices, and digital transformation. The report can also aid them in identifying the right partners and service providers to accelerate their digital transformation in this space. The 79-page report also highlights top market trends in the life sciences industry and Avasant’s viewpoint.

  March, 2025

• Insights from the Infosys Topaz Responsible AI Summit 2025

  In the current era, responsible AI has become a cornerstone for sustainable innovation, as the rapid proliferation of AI technologies intersects with societal, ethical, and regulatory concerns. Organizations are under increasing pressure to ensure that AI systems are fair, transparent, and inclusive, addressing risks like algorithmic bias, privacy breaches, and unintended misuse.

  March, 2025