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Data Warehouse and Business Intelligence Adoption Trends and Customer Experience
Business intelligence (BI) solutions have moved beyond monitoring business activity to making predictions about customers, products, and markets. This study examines adoption and investment trends for data warehouse and business intelligence technology of all types, providing data on how many organizations have the technology in place, how many are implementing it, and how many are expanding investments on new capabilities. To give additional insight, we look at the ROI and TCO experience of those that have adopted the technology, and we assess what types of solutions are being adopted and how much money IT organizations are budgeting for their investment in these solutions. (17 pp., 9 fig.) [Research Byte]
Why Don’t Data Warehouses Pay Off?
Multiple reports of data warehouses failing to provide return on investment are cause for concern both by organizations now operating these facilities and companies thinking about implementing them. The main factor determining successful data warehouse implementation and operation is effective use of the products. To be effective, the analytical results must provide ROI in the form of cost savings and revenue enhancements.