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AWS Bets on Model Flexibility and Hardware Efficiency for a Distinctive Generative AI Advantage
Major hyperscalers, including Microsoft, Google, and AWS, have embraced generative AI, offering foundation models and proprietary software and hardware accelerators. However, as the generative AI landscape continues to evolve, establishing a unique selling proposition has become challenging. Customers, too, are facing a dilemma in choosing generative AI vendors. AWS stands out strategically in this landscape where differentiation is becoming increasingly elusive, offering Amazon Bedrock’s extensive flexibility in model selection and making substantial investments in purpose-specific AI hardware such as AWS Trainium and AWS Graviton.