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  • Technology Trends - E-Commerce Economic Secrets Revealed (May 2002)

    E-Commerce Economic Secrets Revealed (May 2002)

    Ideas regarding how e-commerce compares to how traditional marketplaces operate abound, but few of those opinions are based on empirical facts.  Economic studies have shed light on the price levels, consumer sensitivity to product prices (price elasticity), overhead for changing prices (menu costs), and online price dispersion.

    May, 2002