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  • Research Bytes - Are We Winning the Battle Against Spam?

    Are We Winning the Battle Against Spam?

    This article is a summary of our full report, The Relative Effectiveness of Spam-Blocking Solutions, which provides the results of our survey of over 100 IT managers, email/security professionals, and end-users. The study found that perceptions of progress against spam differ between these groups. Furthermore, experiences differ according to the choice of four types of anti-spam products: third-party spam-blocking services, server-based anti-spam software, client-based spam-filters, and antispam appliances. The survey also explored the reasons that executive management approve spam-fighting technology.

    September, 2006

  • Technology Trends - The Relative Effectiveness of Spam-Blocking Solutions

    The Relative Effectiveness of Spam-Blocking Solutions

    Are we winning the battle against spam? This report, based on a survey of over 100 IT managers, email/security professionals, and end-users finds that perceptions differ between these groups. Furthermore, experiences differ according to the choice of four types of spam-blocking products: third-party spam-blocking services, server-based anti-spam software, client-based spam-filters, and antispam appliances. The survey also explored the reasons that executive management approve spam-fighting technology. (10 pp., 9 figs.) [Executive Summary]

    September, 2006

  • IT Best Practices - Build Credibility and Trust Into Your Website

    Build Credibility and Trust Into Your Website

    The factors that encourage customers to interact frequently with a website revolve around the issues of credibility and trust. Marketers and customers are in conflict regarding the use of information. Online marketers would like to gather detailed information about their customers to be able to group them for targeted marketing and personalized offerings. Customers do appreciate personalization when it suits their needs.

    August, 2003